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"Some tourism businesses are also getting through by recognising that their potential market has changed. A skydiving business cut their prices when the pandemic first hit, in a bid to entice domestic tourists. They've kept the prices down ever since, but the key point is that no staff have been laid off."

It is difficult to come up with much sympathy for an industry that has been ripping overseas tourists (and by implication, their fellow Kiwi's as well) for years with exorbitant prices, and who now found themselves being ignored by those self same Kiwi's. Their reputations now precede them, and I for one think that it is richly deserved. Overseas Tourists come here only to find that they can buy NZ products cheaper back home than they can here. Kiwi's have been there, done that, and because of the reputations earned, are simply staying away as they had been doing before the pandemic.

All I can say to those business that are now so suffering, If you don't look after your own when times are good, you cannot expect them to look after you when times are bad.

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